Using Buffer, I managed several of the social media channels for Foundations. Working with the creative director, I would create and edit copy and make images for each post, while scheduling them to best reach our audience at peak times. The graphics could range from a static image, to quotes, and sometimes even videos with other effects, utilizing Photoshop, Illustrator, and After Effects.
Foundations is an RIA, and being in the financial field each post would have to go through compliance while still being engaging and eye catching. It was a give and take process, but looking over our analytics, we saw a great increase on engagement and followers in each channel.
LINKEDIN
https://www.linkedin.com/company/foundations-investment-advisors/posts/?feedView=all
I was also in charge of putting the weekly commentary onto our website, while finding a corresponding image to use as the thumbnail. Here I would mostly copy and paste what the people in charge would send me, but I also would make small grammatical edits and manage that part of our back end on the website. You can find those posts here: